Privacy Policy

Introduction

AlphaOrbit AB ("we", "our", or "us") is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, store, and protect your personal information when you use our website and services.

We are the data controller for the personal data we process. Our registered office is located at Götgatan 25, 111 66 Stockholm, Sweden. You can contact us regarding privacy matters at privacy@alphaorbit.top or by calling +46 81786843.

Data Collection

We collect personal data when you interact with our website and services. The data we collect includes information you provide directly to us and information collected automatically through your use of our website.

Information You Provide

• Contact details (name, email address, phone number)
• Business information (company name, business type, number of locations)
• Communication preferences and consultation requirements
• Messages and enquiries sent through our contact forms
• Information provided during consultation calls and meetings

Information Collected Automatically

• Website usage data through Google Analytics (with your consent)
• Device information, browser type, and IP address
• Pages visited, time spent on pages, and navigation patterns
• Referral sources and search terms used to find our website

How We Use Your Information

We use your personal data for legitimate business purposes and only with appropriate legal basis. The primary purposes for processing your data include providing our consultation services, improving our website and services, and communicating with you about your enquiries.

Service Provision

• Responding to your enquiries and consultation requests
• Providing personalised software comparison and recommendations
• Conducting consultation calls and meetings
• Delivering reports and ongoing support services
• Processing payments and managing client accounts

Website Improvement

• Analysing website usage to improve user experience
• Understanding which content and services are most valuable
• Optimising our website performance and functionality
• Identifying and fixing technical issues

Marketing and Communication

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and provide personalised services. We use both first-party and third-party cookies for various purposes including website functionality, analytics, and advertising.

For detailed information about the cookies we use, their purposes, and how to manage them, please see our Cookie Policy.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Consent: For marketing communications and non-essential cookies
• Contract: To provide our consultation services and fulfil our obligations to you
• Legitimate Interest: To improve our services, conduct business analytics, and ensure website security
• Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Third Parties

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following circumstances:

• With service providers who assist us in delivering our services (under strict confidentiality agreements)
• With analytics and advertising platforms like Google Analytics and Google Ads (subject to your consent)
• When required by law or to protect our legal rights
• In the event of a business merger, acquisition, or sale (with appropriate safeguards)

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations. Our data retention periods vary depending on the type of information and the purpose for processing.

• Contact enquiries: 3 years from last contact
• Client consultation data: 7 years for business and tax purposes
• Website analytics data: 26 months (Google Analytics default)
• Marketing data: Until consent is withdrawn or 2 years of inactivity

Your Rights

Under GDPR and applicable data protection laws, you have several rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for consent-based processing at any time

To exercise any of these rights, please contact us at privacy@alphaorbit.top or +46 81786843. We will respond to your request within 30 days.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and employee training
• Secure data storage and backup procedures
• Incident response and breach notification procedures

International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Contact Information

If you have any questions about this privacy policy or how we handle your personal data, please contact us:

Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Swedish Data Protection Authority (Datainspektionen) or your local data protection authority.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date above.